Bike Awareness Plate Image Contest Announced

Get your bike-y artwork on thousands of vehicles in California! The California Bicycle Coalition is currently accepting proposals in collaboration with the CA Department of Public Health for artwork to include as the image on the bicycle awareness license plate that will be available for cars, trucks, trailers and motorcycles.

Artists are invited to submit proposals using this form. The image should represent the theme of biking in California and depict biking as a healthy and fun activity. The winner will get $500 but more importantly, the thrill of seeing their art all over the state and knowing they helped make an attractive plate that raises funds for important bike awareness and safety programs.

Artwork is due by April 30. 

Download a flyer to print and distribute.


Contest Rules

Purpose of the Contest

The California Department of Public Health (CDPH), in conjunction with the California Bicycle Coalition (CBC), Cycle California Magazine (CCM) and other partners are conducting a contest for a graphic image that will go onto the California special interest “Bicycle Theme” license plate. The license plate will be available for cars, trucks, trailers and motorcycles.

The Graphic Image Theme

The theme for the license plate is, “Bike for a Healthy California” The image should represent the theme of biking in California and depict biking as a healthy and fun activity. The image should be appealing to the public and represent all cyclists.  

Proceeds from the License Plate

Funds generated from the sales of the license plates will go toward a grant program overseen by CDPH, Nutrition Education Obesity Prevention Branch (NEOPB). Grants will be awarded to, non-profit agencies, County Health Departments, community based and similar organizations in California. The focus areas of grants will include promoting biking as a way to increase physical activity to prevent chronic disease, advocating for pedestrian and biking friendly street design, education of cyclists and drivers of automobiles, safe routs to school programs and efforts to collaborate with law enforcement. 

Contest Rules and Criteria

  • No Entry fee is required to participate or win
  • The contest is void where prohibited by law, regulation statute or other appropriate legal authority
  • The contest is open to artists of any age
  • Contestants under the age of 18 must have parent or guardian consent.
  • Each artist may submit up to three images.
  • The person entering the artwork is considered the contestant and the only person eligible to win the prize.
  • Employees of NEOPB, the CBC, CCM and judging committee may submit designs but are not eligible to win prizes.
  • Original artwork is encouraged but not required.
  • Any artwork that depicts copyrighted images must be accompanied by proof of permission from the copyright holder and allow CDPH NEOPB to reproduce the image without compensation obligations.
  • Any artwork that infringes on another’s copyright will be disqualified. The submitting artist is solely responsible for any infringement on copyrighted materials.
  • Art that has been entered in previous contests is allowed.
  • By entering this competition, the artist is granting CDPH NEOPB a non-exclusive license to reproduce images of the entrant’s artwork on the state license plate, website, newsletters and other items that can be used to generate funds to support the California Bicycling License Plate program and in the marketing of the art competition to the public. Artwork will not be used for any other purpose than that which is stated here. The winning entry will be displayed on the CDPH, CBC, CCM and other License Plate program supporters’ websites.
  • Images that are controversial, sensationalistic or gruesome in nature will be rejected.
  • Preliminary entries will not be returned.

File size and Format: for judging, images must be a minimum of 72 dpi.  Acceptable file formats are jpg, gif, png and pdf or similar format. Submitted images may be any size. Final images must fit into a 3-inch by 2-inch space without distortion.

Submitting artwork: Artwork is to be submitted at  Entries accepted up to midnight April 22, 2018 (Earth Day).

Final Artwork: The final draft of the image selected to be on the license plate must be in a vector graphic format.  Vector design software includes Adobe Illustrator, Sketch, Corol DRAW and AFFINITY.  For an explanation of vector graphic design click here.  If the submitter is unable to make the image in Vector CDPH will attempt that process for the submitter.

Judging and Criteria

A panel of judges selected and/or recommended to NEOPB will select five final images for public voting.

All images are to be judged on the following criteria:

  • Appeal:
    • Is the image appealing at first glance?
    • Is it appealing to cyclist and non-cyclists?
    • Will it compel people to buy the plate?
  • Does it stand alone as a work of art?
  • Interpretation of the theme:
    • Does the image represent or express intent and or meaning of the theme?
    • Does it portray biking as a healthy, fun and safe pastime?
  • Originality: Is the design something that is original to the viewer?

 The public, via voting process, will select the final graphic image.

Final Judging/Selection

Bikers, cyclists, cycling advocates, and stakeholders will be directed to the CCM website to vote for their favorite image.  Voters will be asked to rank the final images 1-5 in order in which they are most likely to purchase the license plate with the image. Only votes from California will be accepted. Voting is expected to be completed by April 26, 20018. In the event of tie, the judging panel will select the final image. 

Winning Prizes

The winner will receive a $500 gift card. The winner will have the honor of claiming the notoriety of the winning design; receive a plaque/certificate acknowledging their contribution, an autographed copy of “Draft Animals” by Phil Gaimon and a feature in Cycle California Magazine.  All finalists will be mentioned on the CBC and CDPH websites.  First runner up will receive a Fitbit (valued at $129.00).  Second runner up will receive a Nutri-bullet blender (valued at $70.00).

To Enter

  1. Have a completed image ready to submit
  2. Fill out an online entry form for each entry (up to three). Each form must be complete. Incomplete forms will be rejected.
  3. Upload the image onto the entry form by clicking Submit form 

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